One master identity. Every lockup derives from the same icon geometry and the
same outlined wordmark. Only layout and colour treatment change. The mark
is contour-traced from the approved reference rather than redrawn, so the
silhouette that goes on the door is the one the client signed off.
Wordmark
Italiana, outlined Cap 150u · tracking 24u
Sub-line
Montserrat Medium 500 Rule-flanked, cap 25u
Lockups
Horizontal, stacked and icon-only
Colourways
Gold gradient, solid black, reverse white
Deep Gold#D4AF37
Light Gold#F2C66D
Champagne#E6D9B0
Charcoal#1A1A1A
Gray#4A4A4A
Ivory#F7F4ED
The identity system · lockups, treatments, palette, app icon and favicon set
Built from shapes
The mark decomposes into seven filled shapes: a crown, an S ribbon and five narrowing thread flanges. No strokes and no effects, so it holds in solid black, in embroidery and at 32 px without being redrawn.
A micro cut
At 64 px and below a second cut drops the smallest thread flange, so the remaining threads stay distinct instead of blurring into grey. The favicons already follow that rule.
Vendor-ready
All type is converted to outlines, so no font files travel with the artwork. SVG, transparent PNG at four sizes, a multi-resolution .ico and signage minimums are in the pack.
