Owned company · Brand, packaging and storefront · 2026

MIRASkincare, aligned

A skincare company started inside the group and built end to end here: the name and the identity, the product architecture, the packaging artwork that goes to the filler, and the storefront it all ships through. The argument is that skin does not need more products, it needs them in the right order — so the range is four steps, and the site is built around those four steps rather than around a catalogue.

The MIRA homepage: the Renewal Serum lit on a dark ground under the line The first cold morning, with Add to bag and Read the full formula beneath it — miraindex.com · the autumn campaign running as the homepage hero

Type: Instrument Serif display
Archivo for everything else
The range: Four sequence steps
plus one focus formula
Build: Next.js, server-rendered
US, EU and Spanish routes
Packaging: Label and carton artwork
cut to the filler’s dielines

Porcelain#EDECE8

Bone#F6F5F2

Graphite#17191A

Slate#5C615F

Meridian#22405C

Bloom#E3D4CD

The MIRA sequence page: Four steps, in order, with the stages numbered 01 Cleanse, 02 Treat, 03 Hydrate, 04 Restore — The sequence · the four stages, in the order they are used

The MIRA shop page: Five formulas, one order, with a filter row by concern above the four numbered sequence steps — The shop · five formulas, sorted by the step they belong to

The MIRA Renewal Serum product page: the bottle wearing the production label on the left, and the stage, price, ingredients and directions on the right — The Renewal Serum · the hero, and the only step in the range that works on change rather than upkeep

Renewal Serum wrap label, production artwork · 30 ml
Three elements on the front and nothing else

Numerals mean one thing

01 to 04 are the four steps, and nothing else on the brand is numbered in the same register. It is a small rule that does a lot of work: wherever a number appears, it is telling you where something sits in the order.

Specified in millimetres

Packaging artwork is set in millimetres against the filler’s own dielines, not as a fraction of an image’s width, and every element clears the cut and fold lines by a measured margin. The artwork is checked by script before it is ever exported.

A claim ships with a document

No figure, certification or result appears anywhere on the site unless there is a document behind it. That rules out most of what this category writes, which is the point: everything on the page is something we can stand behind.

Visit MIRA Start a project