05 · Design Labs

Digital menus and signage in Minneapolis

The physical build-out: digital menu boards, signage, interiors, merchandise and packaging, and the vendors who make them.

Minneapolis, Saint Paul and the north metro

The part of the brand your customers actually stand in front of. A menu board that is wrong, dark or three prices out of date costs you more than a slow website does, and in a regulated category it costs more than money.

We design the boards, build the system that publishes them, and manage the vendors who fabricate and install the physical work.

What you get

What is included.

01

Digital menu boards

Screens in your shop, updated from one place, that keep showing the last good menu if the wifi drops.

02

Storefront signage

Designed, specified, permitted where needed, and installed by people who do it for a living.

03

Interiors

Wall graphics, murals and the fit-out details that make a room look like it was planned.

04

Merchandise

Apparel and accessories, sourced and produced, with print files that a decorator can use.

05

Packaging

Boxes, bags, labels and dielines, made to the specification your product actually needs.

06

Vendor management

We hold the vendors, the specs and the timeline so you are not chasing four companies.

How it goes

Four steps.

  1. Step 01

    Brief

    A call, the constraints, the budget. You leave knowing the scope and the number.

  2. Step 02

    Direction

    Real routes, not mood boards. You pick one and we commit to it.

  3. Step 03

    Build

    Design and production in the same hands, so nothing gets lost in a handoff.

  4. Step 04

    Launch

    Files, logins and print specs handed over. It ships, or it is not done.

FAQ

Questions we get asked.

Can you update the menu prices yourself?

You can, from one screen, and it goes to every board at once. Publishing is a deliberate action with a record of who did it, which matters when the board is a regulated advertisement.

What happens if the internet goes down?

The board keeps showing the last menu it successfully loaded. A blank screen in a dispensary is a compliance problem, not a cosmetic one, so that behaviour is the point rather than a nice extra.

Do you supply the TVs?

We specify exactly what to buy and why, and can source it. We will steer you away from using the smart TV's own apps: they sleep, they update themselves and they do not reliably come back after a power cut.

Do you handle Minnesota cannabis signage rules?

We build to the rules as they stand and we tell you where the line is. We are not your lawyer, and for anything genuinely close to the edge you should have one look at it.

Digital menus and signage, then.

Tell us what you are opening, launching or fixing. You will get a scope and a number, not a proposal deck.

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