Sunny Smiles Dentistry
Identity and website for a family dental practice on County Highway 10 in Blaine.
Logo, palette, business cards, print checks and the practice website.
Branding and logo design in Minneapolis.
We design logos and the rest of a brand identity: colours, type and simple rules, applied to signs, print and the web. You get files a sign shop, a printer and a developer can each use.
Start a projectWhat a brand identity includes
- Naming, when the business needs one
- A primary logo plus one-colour, small and reversed versions
- A colour palette and typefaces that work in print and on screen
- A short guide to using them
- Vector, print and web files, clearly named
- First applications: a sign, business cards, packaging or a storefront
How an identity project runs
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1
Discovery
We learn about the business, the customers and where the brand will appear.
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2
Directions
We show two or three design directions on real applications. You choose one.
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3
Refinement
We refine the logo, colours and type and test them at real sizes, from a browser tab to a sign.
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4
Handover
You get the files and the guide, and we apply the identity to the first pieces you need.
Identity work
OCA ATM
Logo and website for a company that places ATMs in Twin Cities businesses.
Logo, five-page website, lead form and local SEO setup.
Blaine Dispensary
Website, live online menu and in-store TV menu boards for a recreational cannabis shop on 125th Ave NE in Blaine.
Website, live menu, TV menu boards, Google Business Profile, logo rebuild, lanyards and print.
Pricing
Identity projects are scoped by what they cover: one storefront needs less than several locations with vehicles and packaging. We agree the scope and a fixed figure before work begins.
Branding questions
- Can you just do a logo?
- Yes. We usually suggest adding a palette, type and a one-page guide, because a logo used without them tends to drift.
- What if we already have a logo we like?
- We keep it and build the rest of the identity around it.
- Do you rebrand existing businesses?
- Yes. For Blaine Dispensary we rebuilt the shop’s existing logo as clean vector artwork, then used it on lanyards, stickers and print.
- Do you handle the signage and print too?
- Yes. We design signage, print and packaging and work with printers and sign makers in the Twin Cities.
- Do you meet clients in person?
- Yes, when it helps. We work across the Twin Cities and can visit the space the brand will live in.
Branding across the Twin Cities
Minneapolis Blaine Bloomington
Our identity work runs from Minneapolis to the north metro. Branding usually goes with web design, signage and print, because that is where customers see it.